Brief

Mark the rise to stardom of EAFC’s Future Stars with a new visual identity and hero film across social.

Create a fresh visual identity that can be utilised across multiple markets and athletes.

Response

Our creative response brought to life a futuristic, energetic and high tempo visual identity and hero film. Using Real Madrid star Endrick as our talent, we brought to life the inevitability of his stardom with an ultra-disruptive fashion-inspired shoot. The film showcases an affirmation-line nodding to Endrick’s future complimented with a sensory overload of FC gameplay.

Our BTS edit took on a "fly on the wall" approach, extending the story of the shoot by capturing candid moments of talent on set.  From glimpses of him getting ready, to stepping onto set, to interacting with the crew - the action is discreetly followed whilst giving the viewer a feeling of being right in the middle of it all.

Role

Client service lead and point of contact for EA working with production, creative and marketing teams to deliver the campaign. Worked with partner clubs and associations to ensure approvals from ideation to delivery.