Brief

Celebrate the launch of the Google Pixel 10 with a football partner that brings to life the platform of ‘challenging convention’. The campaign must stretch across owned and partner channels including social, digital, in stadium and matchday media.

Response

Drawing on the insight that women’s football fans are increasingly forming their own team loyalties independent of family ties, we developed a campaign that reframed the negative perception of being a “gloryhunter.”

The edit featured three star players from the AWFC squad alongside notable fans and members of the AWFC community, as well as Google Pixel ambassadors.

The campaign lived across Arsenal Football Club and Google Pixel’s social and digital channels delivering 7.1m views and an ER% of 4.17%.

Role

Primary liaison between client and agency teams overseeing timelines and budgets whilst ensuring creative excellence. Point of contact for Google Pixel and Arsenal Football Club collaborating with external stakeholders from brief to delivery. Internal team lead working with production, creative and strategy teams to deliver the campaign.