Brief

Celebrate Arsenal’s title triumph in the 25/26 Premier League season through an insight led idea that could stretch across social and OOH. The campaign must fit the brand guidelines across both Google Pixel and Arsenal FC championing the Ask More brand platform.

Response

“Make It Happen” had become the rallying cry of Arsenal Football Club and its supporters, making it the natural foundation for our creative idea. It was instantly recognisable to fans, yet flexible enough to evolve in response to the cultural moment.

Across social and OOH, we reimagined the iconic mantra, changing it from Make It Happen to Made It Happen. Simple, bold and built for sharing, the campaign placed Google at the heart of the celebrations as Arsenal brought home the trophy.

Role

Managed the end-to-end delivery of the Google Pixel and Arsenal Football Club partnership, aligning internal teams and external stakeholders to bring integrated brand campaigns to life.

Partnered with strategy, creative and production teams to deliver culturally relevant work that strengthened the brand, maintained creative quality and met commercial and delivery objectives.

Results

Primary liaison between client and agency teams overseeing timelines and budgets whilst ensuring creative excellence. Point of contact for Google Pixel and Arsenal Football Club collaborating with external stakeholders from brief to delivery. Internal team lead working with production, creative and strategy teams to deliver the campaign.